Digital Marketing Lead

The Opportunity and about the role:

Opportunity to drive digital marketing operations across HCA’s training and education division, building a multi-faceted approach to attract students and Corporate clients.

The position will provide marketing insight and direction to EmployEase and HCA Training and Education, and will be responsible for planning, designing, implementing, and monitoring our digital campaigns across all digital networks.

The successful candidate will drive direct marketing, art direction, and social media management and optimise a multichannel content marketing strategy that includes website optimisation, SEO/SEM, CRM email campaigns and social media.

Responsibilities include:

  • Develop annual digital strategy including, actions, goals, and detailed budget for management approval
  • Design and oversee all aspects of HCA’s digital marketing strategy including database driven email campaigns, and advertising campaigns
  • Plan and manage our social media platforms
  • Coordinate with advertising and media experts to improve marketing results
  • Research competitor SEO metrics (ranks, inbound links, content topics, formats, and distribution, social media exposure, on-page optimization, etc.) and adjust program to optimise performance.
  • Design and write targeted drip email campaigns, broadcast promos, and enewsletters that engage, inform, and motivate prospects through the student recruitment funnel
  • Assist in expansion of existing websites to meet objectives
  • Essential Qualifications and attributes:
  • Bachelor’s degree in Marketing or relevant field
  • A minimum of 5 years’ experience in a digital marketing or advertising position
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Solid understanding of HTML, CSS, and JavaScript is required
  • Highly creative with excellent analytical abilities
  • Outstanding communication and interpersonal skills

About Employease AND HCA:

As HCA’s training and Education Division, Employease is recognised as the preferred training partner of all major Corporate Healthcare groups.

Healthcare Australia (HCA) is Australia’s largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing, community and allied sectors in all States of Australia.
HCA is proudly supporting and contracted  as the Primary Healthcare Provider for  Quarantine Hotels, and the Covid-19 Vaccination Program.

BENEFITS OF WORKING WITH US:

  • We are a people-centric business with our core values driving everything we do
  • Work with a truly high-quality product
  • Flexible working conditions
  • Close, friendly and supportive team environment
  • Ongoing training and support

Working for HCA will put you in a strategic position, with opportunities for career growth and development along with financial and non-financial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.

This is an opportunity to make your mark within a friendly, supportive and growing organisation. Please email your current CV and cover letter outlining your experience to [email protected]
  
At HCA we are committed to embracing diversity and committed to providing a safe working environment.

Sounds like the role for you?

We'd love to hear from you, apply now and take the next step in your career!

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